Olympia Charity

If you would like to apply to be our charity for 2019 please email info@olympiahorseshow.com for more details.

Please see below for details of the Olympia Official Charity in 2018.


Brooke is dedicated to improving the lives of working horses, donkeys and mules across Africa, Asia, Latin America and the Middle East. With around 900 staff, including vets, animal welfare experts and development specialists, the charity reaches over two million working horses, donkeys and mules across the world each year.

The 2018 edition of Olympia, The London International Horse Show coincides with Brooke’s yearlong Every Horse Remembered campaign, which marks 100 years since World War I and the struggle of working horses, donkeys and mules of the past and present, to create a better life for future generations.

Eight million horses, mules and donkeys were killed during World War I, not only from fierce shellfire and gas attacks but also from the extreme conditions they had to endure. At the end of the war, many surviving equines were sold into a life of hard labour, and when charity founder Dorothy Brooke went searching for these forgotten heroes, she found walking skeletons, working in the harsh and dry streets of Cairo. With the support of the British public, she was able to establish the Old War Horse Memorial Hospital in Cairo in 1934, where Brooke’s story began. That same year, two of the lucky few horses to return home to Britain, ‘Jorrocks’ and ‘Ransome’, were invited to Olympia, The London International Horse Show to be part of a parade of veteran war horses.

Brooke CEO, Petra Ingram, said: “Whilst World War I ended 100 years ago, 100 million equines are still working in punishing environments every day, from the searing heat of brick kilns and coal mines to treacherous icy rivers and mountains, helping people to work their way out of poverty. We’re excited to use our presence at Olympia to raise awareness of the struggles of working horses, donkeys and mules around the world today, and it’s an honour to be the chosen charity for the Show.”

> Visit the Brooke’s website here

> Click here to donate to the Brooke